Two videos were made to promote the act of kindness

A GLOBAL DAY OF GIVING

Officially celebrated in 50+ countries, with people from over 150 nations participating, #GivingTuesday is a global movement of giving. First conceived of  in the US in 2012 to balance the post-Thanksgiving excesses of Black Friday and Cyber Monday, the movement is fuelled by the power of social media and collaboration. The goal is to encouraged celebrate charitable giving, and to raise both funds and awareness for important causes. Last year, an astounding $380 million was raised in the US alone in just one day of giving!

#GivingTuesdayIndia  is  celebrated  every year on the Tuesday  of  #DaanUtsav – our  very  own  week-long festival  of  giving  (2 – 8 Oct), and  is powered  by GuideStar India – India’s most  reliable  NGO  information  repository with  over 9,000  NGOs.

Various creative adapts were made based on the theme

Note - All the above creatives are created in Postcard Media LLP (Andheri)